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The web site states the following, "6 Westdale Ln E, Carlton, Nottingham NG4 3JA." I noticed that the web site stated " We stock a range of housing, accessories and equipment for reptiles, amphibians and fish." They also said " if you wish to buy a complete set-up from us, and you cannot visit during normal opening hours, we may be able to offer an appointment for you to call after hours, please contact us to arrange a convenient time." The meta header had medusa exotics as the first optimized keyword. This keyword is followed by reptiles, nottingham reptiles, and snakes which isn't as important as medusa exotics. The other words medusaexotics.co.uk uses is snake breeder. nottingham reptile shops is included and could not be understood by web crawlers.